More bookings. Lower cost per lead. A brand new channel. Three months of paid media that changed how the business generates revenue.
+70%
Digital bookings
3.8x
Return on ad spend
-32%
Cost per lead
/ The Challenge
Perth Detailing Carstyle had a strong product, a growing reputation, and real demand for their full detailing service. What they had was a lead generation problem hiding inside a cost problem.
Google Ads was working, but barely. The cost per lead was high, the campaigns hadn't been structured around a proper funnel, and there was no visibility into which clicks were actually turning into bookings. Meta wasn't running at all. Past customers weren't being contacted. And there was no way to tell which channel deserved the credit when a new booking came in.
The business needed more lead sources, lower acquisition costs, and a system that could scale, not just another campaign.
"The challenge wasn't running ads. It was building a full-funnel system that could generate bookings from people who had never heard of Perth Detailing Carstyle, people who had considered them and moved on, and people who had already bought and were ready to come back."
/ The Strategy
Reach every stage of the customer journey. Convert at every touchpoint.
The core insight was simple: most car detailing businesses only advertise to people who are already searching. That captures bottom-of-funnel demand, but it misses everyone who doesn't know they need a full detail yet, everyone who has considered it and moved on, and every past customer who hasn't been given a reason to rebook.
The campaign was structured around five audience pillars that covered the entire funnel:
Each pillar had its own channel, its own messaging, and its own conversion goal. The result was a system where no potential booking was left unaddressed.
/ The Approach
/ Results
+70%
Digital bookings
3.8x
Return on ad spend
-32%
Cost per lead
180K+
Campaign impressions
Digital bookings for the full detailing service increased 70% over the three-month campaign period. Google Ads cost per lead dropped 32% following the campaign restructure and the improved alignment between ads and landing page. The campaign generated more than 180,000 impressions across Meta and Google, building brand visibility that outlasted the campaign itself.
Return on ad spend reached 3.8x across both channels. The email re-engagement campaign to past customers produced bookings at the lowest cost of any channel in the mix. The B2B outreach opened a new revenue stream the business hadn't previously had access to through digital channels.
Beyond the immediate numbers, Perth Detailing Carstyle finished the campaign with a functioning multi-channel system, clean attribution data, and a clear picture of which audiences and channels to invest in going forward.
/ Tools Used
Tap any tool to see how it was used.
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